Yes DLF to Yes Maximum
Cricket offers lots of exciting moments during the game. IPL, the latest and shortest format of the game offers a complete entertainment package, as it engages people across age-groups, demographics and geographies, while offering one of the biggest platform to the brands.
IPL, as an engaging event, holds opportunities for the brands and has brought in investments to the game, and the number crunchers actually started comparing it with EPL and NBA. More and more investments got attracted as more and more brands were light struck by sheer glamour and energy.
The money not only helped nurturing the budding talents but also supported old hands at cricket by engaging them through various ways and means.
In the initial stages of IPL there were lot of apprehensions about success of the format and midst of all sorts of speculations came brands, which shown some real strength by not only committing themselves for trying something new, challenging and paved the path of success for themselves as well as for all others involved in India's biggest fanfare has made some smart moves by creating and nurturing various properties.
DLF was the first sponsor in history of Indian Cricket to bring in the concept of deriving Maximum benefits through Title Sponsors as it volunteered to offer prizes to inspire young talent and established categories i.e. DLF Maximum Sixes Award and DLF Player of the League.
DLF helped not only players to win their prizes but also created opportunities for BCCI-IPL to earn money as well. It also helped brands like Yes Bank, as in round II of IPL (after initial 5 years when all Central sponsorships came to an end), BCCI raked in money through these categories and brands like Yes Bank bagged it for a cost.
Cricket offers lots of exciting moments during the game. IPL, the latest and shortest format of the game offers a complete entertainment package, as it engages people across age-groups, demographics and geographies, while offering one of the biggest platform to the brands.
IPL, as an engaging event, holds opportunities for the brands and has brought in investments to the game, and the number crunchers actually started comparing it with EPL and NBA. More and more investments got attracted as more and more brands were light struck by sheer glamour and energy.
The money not only helped nurturing the budding talents but also supported old hands at cricket by engaging them through various ways and means.
In the initial stages of IPL there were lot of apprehensions about success of the format and midst of all sorts of speculations came brands, which shown some real strength by not only committing themselves for trying something new, challenging and paved the path of success for themselves as well as for all others involved in India's biggest fanfare has made some smart moves by creating and nurturing various properties.
DLF was the first sponsor in history of Indian Cricket to bring in the concept of deriving Maximum benefits through Title Sponsors as it volunteered to offer prizes to inspire young talent and established categories i.e. DLF Maximum Sixes Award and DLF Player of the League.
DLF helped not only players to win their prizes but also created opportunities for BCCI-IPL to earn money as well. It also helped brands like Yes Bank, as in round II of IPL (after initial 5 years when all Central sponsorships came to an end), BCCI raked in money through these categories and brands like Yes Bank bagged it for a cost.
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